Carat Melbourne retains Bob Jane T-Marts

Carat Melbourne has retained long-term client, Bob Jane T-Marts, with the tyre and auto giant again extending its contract without going to market – evidence of its strong working relationship with the Carat team.

Says Joseph Pardillo, managing director, Carat Melbourne: “Bob Jane has been one of the longest-standing client partners of Dentsu Aegis Network throughout its evolution in this market, and has been an important client of Carat’s over the past five years.

“Creating new paths to market in the highly competitive and cut-throat retail category has been a challenge we’ve relished facing head on with Bob Jane. Their unwavering leadership position in market is testament to their willingness to evolve and adapt, not just in line with the category, but ahead of it. We are very much looking forward to continuing the relationship as their agency of choice.”