Campaign Brief Creative Circle: What’s hot in November?

Each month Campaign Brief invites top creatives to choose one standout piece of Australian work created outside their own agency. It’s a space for celebrating the fresh thinking, craft and homegrown creativity that continues to raise the bar across the industry.

November 2025’s edition features Claire Sutton, Those That Do; Jack Delmonte, VML; Suz Tucker, Bastion; Simon Lee, Enigma; Susan Young, HERO and Andy Matthews, ATime&Place.

Claire Sutton, Those That Do – Sunwater ‘Live Dangerlessly’

Deadpan delivery. Win.
A made-up word. Ohh yes.
and an 80s ballad. Tick.
Making sun safeness fun? Yes please, and thank you. It’s a win all day for me.

Client: Sunwater, Agency: Engine, Creative Director/Director: Luc Fern, Production Company: Tusk Media

Jack Delmonte, VML – Vodafone ‘Questionable-Existent Creature Convention’

Call me old-fashioned, but I’m a sucker for a classic telly ad. Like Bigfoot, I too miss the blurry flip-phone era when nights out disappeared with the sunrise instead of living forever on your mum’s Facebook feed.

Thinkerbell’s spot for Vodafone and the new iPhone 17 Pro nails something relatively rare these days – Humour. it’s surreal, slick, and stupidly fun. It’s not overthought; or trying to try too hard. It’s confident enough to just be an ad. Not a manifesto, not a 90-second poem about connectivity and purpose. Just a funny idea, executed with wit and restraint.

I’d never say it to a junior burger in a brainstorm, but we all know it’s true – sometimes your first idea is your best one… Sometimes.

Shout out to Zander, Ariel and the rest of the team involved. Good stuff.

Client: Vodafone & Apple, Agency: Thinkerbell, Production: Scoundrel

Suz Tucker, Bastion – Ferro-Grad ‘Sleepy Moody’

I’m not sure how I first came upon this work, probably because I’m a 40-something woman who needs more iron? Regardless, this rules and speaks to me as both target demographic and feminist.

Bureau of Everything zags from the supplement category’s samey marketing tropes to make a spot required to communicate functional product benefits (“less risk of constipation”!) an entertaining delight. The prince’s line reading of “but she was so tired” gets me every time. Shout out to that guy.

This is at once deeply silly, beautifully crafted and it works. I can’t think of a higher compliment.

Client: VidaCorp, Agency: Bureau of Everything, Animation Direction: Christian Greet, Production Company: Cirkus

Simon Lee, Enigma – Selleys ‘If you can take it, it’s yours’

When I first saw this piece of work, I almost dismissed it as being too easy. Then I got over myself and decided to enjoy it for what it is: a super clear and powerful public product demonstration that validates the “If it’s Selleys it Works” brand platform nicely. The art direction is disarmingly basic to the point of being almost clumsy, but with this comes a level of authenticity that so many marketing teams talk about, but so few deliver. And perhaps most importantly, the brand and agency have gone to the effort to put something real out into the real world for real people to enjoy. Effort of this kind gets rewarded.

Client: Selleys, Agency: Howatson+Company, Director: James Dive, Production Company: Scoundrel

Susan Young, HERO – United Nations ‘2030 SDG Mad World’

This is one of the best uses of AI I’ve seen in film recently – not because it dazzles, but because it devastates. Every frame is beautifully imagined and feels heartbreakingly human, from a Japanese doll drifting through floodwater to bicycles resting on the ocean floor.

Set to Gary Jules’ haunting track, which was gifted to the project, I love the way it turns data into emotion – creating a stark vision of what happens if we fail to act on climate change. To me, this is an example of how AI can be used not to distance us from reality; but to bring it painfully close.

Creative + Production: AiCandy, Ai Film Director: Kent Boswell

Andy Matthews, ATime&Place – Sunwater ‘Live Dangerlessly’

Doing more with less is hard. Fewer ingredients means there’s more pressure on the ones you do have to be just right; and I love the choices they’ve made here, with great casting and really solid comic timing. Comedy is like dancing – it’s most impressive when you don’t have to do lots of cuts, when you can hold on a single shot as long as possible, and let the footwork; or in this case facework, do its thing. Combine that with a neat, but still fun line, and a power rock sign off, for me these spots show impact can come from subtlety as much as it does from bombast. They really make caution seem cool. Damn. Rules rule!

Client: Sunwater, Agency: Engine, Creative Director/Director: Luc Fern, Production Company: Tusk Media

View previous Creative Circles below:

CREATIVE CIRCLE OCTOBER 2025

CREATIVE CIRCLE SEPTEMBER 2025

CREATIVE CIRCLE AUGUST 2025

CREATIVE CIRCLE JULY 2025

CREATIVE CIRCLE JUNE 2025

CREATIVE CIRCLE MAY 2025