Cadbury targets women with new Dairy Milk Mousse varieties in new campaign via Saatchi’s
September 2 2012, 10:39 am | | 7 Comments
Cadbury, via agency Saatchi & Saatchi Sydney, will today launch a television, print and digital campaign to support new varieties of its Cadbury Dairy Milk Mousse range.
The two new flavours – Raspberry Chocolate and Double Chocolate – are the next two products to come from the mythical land of Joyville, made especially for women.
The two new 15 second television commercials – one for each flavour – airs across Australia from today. The spots are product demos set to a cover of 1960’s track ‘Judy in disguise’.
Advertising: Saatchi & Saatchi, Sydney
Director: Scott Otto Anderson
Production Company: Photoplay
Producer: Oliver Lawrance
Post production: Heckler
Music: Nic McKenzie
Digital: Visual Jazz
Media: Carat
PR: Royce
7 Comments
There was a time when creatives, suits, photographers and directors gave their left nut (or nipple) to work at saatchis.
They did their fair share of average work, but nothing like the banal retail crap that’s been coming out of there lately, or at least promoted – which is a good guide for what they think is their best work.
yawn again
@ what a shame
Give it time mate. It takes a while for a hero to rise again.
not a hater, just a mong.
Saatchi’s new ECD is really hitting it out of the park.
The TV will get the job done for the client. Agency’s $ earned, unlikely to set their shelves creaking with award metal, but still.
The print is dodgy. If it’s selling me a raspberry experience straight from Joyville, then the raspberri-city and appetite appeal are well and truly buried in Sorrowville, sadly.
I get the sense the brief was written by hard-nosed marketing execs at Cadbury, and Saatchi responded in kind. Let’s face it, this ad delivers a simple sales proposition: “it’s carefully crafted chocolate, it’s suprising and delicious.”
It won’t win an award but I think it’ll move chocolate.