Cadbury plays catch up with $2m integrated ad campaign via Saatchi & Saatchi, Sydney
February 14 2011, 11:57 am | | 16 Comments
Cadbury, via agency Saatchi & Saatchi, Sydney, has launched ‘The Cadbury Catch Up’, a $2m. integrated ad campaign offering punters the chance to win 100,000 blocks of Cadbury Dairy Milk.
With a little help from a block of Cadbury Dairy Milk, one spot, shot in slow mo, shows a husband finally putting down the remote to give his wife his undivided attention. In the other, a son pulls out his ear phones to catch up with his mum.
16 Comments
I like the end frame. Nice.
Hmmmm….
Yes, I idea is different, but eff me the execution is similar.
http://www.youtube.com/watch?v=l0DsFBYMfoY
“Catch up” with a bar of dairy milk is a nice idea, but the whole thing gets too complicated. The fact is that if I want a bar of chocolate for my Mum, I can just go and buy one rather than buying chocolate, going online, filling in a form and hoping that I might win… not sure that a free bar of chocolate for a loved one is enough of a sales promotion incentive. There’s got to be something interesting to be done in the Facebook space though.
WOW – that is shameless plagarism !!!
I was going to mention it too but seems someone beat me to it.
Just like the Gentleman’s Crisps did to Saatchi.
http://www.youtube.com/watch?v=l0DsFBYMfoY
Sadvertising formula…
IF indeed the agency didn’t know about those Crisps ads (which incidentally I thought of the second I watched these), they’ll be praying Cadbury never see them!!
Here’s another in the series;
http://www.youtube.com/watch?v=Poe5wYv5IRg&feature=related
Feels like it’s work born out of research: let’s show the MGB what she wants – theattention of her son and husband…..and, of course, Cadbury Dairy Milk can deliver this…
Don’t believe it. It’s rubbish and there is no reason to believe it other than the generic ‘it’s made for sharing’…….
When will Cadbury allow their agencies to get back to some good work, born out of a compelling truth that gives you a reason to buy it – poor saatchi, and after the year they’ve had…
Blatant plagiarism! It’s really sad that some creatives continue to get their inspiration from other people’s thinking. Try turning off your computer and engaging your brain.
I’m of the belief that no creative ever intentionally rips shit off. Why would they? What’s in it for them? Especially when you have blogs like this that put you straight.
I really don’t know what went wrong here. Just way too many coincidences in this one. Everything from the Idea, to the setting and even the bloody music.
I’m sure it’s just one massive, massive, massive coincidence.
Lynchy, where are the credits?
As the writer, i wanted to say, yes, it’s a coincidence. A bloody big one. My heart sank when I saw the link. Holy fuck.
Yup, every creative’s worst dream. All I can say is that I’d never seen the chips ads before. And I’m not in the business of taking someone else’s idea and reproducing it. Who the hell would in the age of Youtube?
All I can say is I suppose it happens to everyone in their career. Today it’s my turn.
And I’ll take the hit.
It was actually a Bestads top 6 of the week back in 2005, created by two Aussies Andrew Petch (now CD of Saatchi & Saatchi agency in Manila) and Cameron Blackley (now CD of Droga5, Sydney) when they were at Publicis London: http://www.bestadsontv.com/ad/94/McCoys-Washing-TV-Remote
3:12 i agree. walking into most creative depts these days is like walking into an IT centre. rows of silent kids w headphones on surfing blogs and sites then protecting their precious discoveries like squirrels. how about grabbing a pad and pen and come up w something youve truly thought of yourself, then banter it about w the others sitting around you who can probably make it better (or in this case at least tell you its been done before)
Ok wow Stevie M…good on you.
shit happens. Stevie M was probably still in school in 2005 or god forbid has a life outside of advertising and doesn’t trawl award books in his spare time. chin up. move on. next brief.
bought block chocolate, went onto “cadbury catch up” site,
could not find “unique code” site, only found site relating to $2,000,000 advertising campaign.
where did i go wrong to find correct site to enter your competition????????????