Cadbury set to bring the Easter Bunny to life in new TV spot and campaign via Saatchi & Saatchi

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BMX rab.jpgThis Sunday, Cadbury will release its new Easter TVC, developed by Saatchi & Saatchi, Sydney, which will bring the Cadbury Easter Bunny to life.

In the latest chapter of Cadbury’s Joyville story, the secret behind the true Easter Bunny is

finally revealed, once and for all – that he comes from Joyville.

Ben Wicks, general manager marketing (Chocolate) Kraft Foods, hopes the exciting new TVC will deliver the magic of Easter to Australian homes.

Says Wicks: “Easter is a magical time of giving, and the Easter Bunny has been symbolic of this joyful event for generations of Australians. We hope that this playful journey with the Cadbury Easter Bunny as he delivers his Cadbury Easter treats will bring a smile to many faces, and a sense of anticipation.”

CGI technology was used to create the photorealistic 3D computer generated bunny that

appears like it was practically captured on camera.

The new TV commercial will be supported by a fully integrated campaign including in-store, out of home, online and Public Relations campaign.

Client: Mondelez International

Agency: Saatchi & Saatchi Sydney

Production Company: Good Oil

Post Production: Fin Design + Effects

Digital: Visual Jazz  

Media: Carat

PR: AMPR

Agency:

Executive Creative Director – Damon Stapleton

Creative Director – Matt Gilmour & Steve Jackson

Copywriter – Jon Burden & Nick Marzano

Art Director – V Wassim Kanaan

Group Business Director – Catherine Harris

Senior Business Director – Brent Kerby

Senior Business Manager – Greer Robinson

Senior Producer – Llew Griffiths

Good Oil:

Director: Michael Spiccia

Executive Producer: Juliet Bishop

DOP  Crighton Bone  

Editor  Peter Schiberras  

Art Director  Annie Beauchamp

Fin Design

Post Production: Fin Design

VFX Supervisor – Nick Ponzoni

Post Producer – Billy Becket