C4 Live’s Adam Harriden heads into Traffik as CD

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Adam Harriden-web.jpgSydney-based Traffik is investing in the quality of its creative offering to clients with the new hire of creative director Adam Harriden.

 

Harriden will report into Traffik’s strategy director Adam Jeffrey, to drive creative product and idea generation for Traffik’s clients. He joins the agency from C4 Live where he helped secure and drive major clients including Microsoft, Sony and GlaxoSmithKline. Prior to C4 Live, Harriden was a senior creative at Jack Morton, a role he took on after earning his stripes working in the highly creative surf industries and consumer youth marketing roles.

 

Says Jeffrey: “Adam not only brings creative flair mixed with genuine experiential understanding, but having worked alongside C4 Digital, he has passion for and knowledge of how to use digital to compliment live experiential engagements.”

 

Traffik Marketing has also moved Curtis McDonald and Richard Holt into junior creative roles from their existing account service roles. Says Traffik managing director James Neale: “Traffik is committed to promoting from within, and in recent years both Curt and Rich have shown real talent in ideation and strategic thinking while employed as Senior Account Executives at Traffik. We are really excited about giving them the opportunity to follow their passions, and look forward to supporting their development with formal training and mentorship alongside their on-the-job training.”