BWS celebrates the art of the pre-party in newly-launched ‘Here For It’ campaign via BMF

BWS is celebrating the pre-party as the best part of the night out in its latest campaign, under its Refreshingly BWS platform, created by BMF and directed by Stefan Hunt through Exit Films.

 

‘Here for it’ marks the first piece of work from BMF for BWS, since the agency was appointed by Endeavour Group earlier this year.

This new campaign highlights how BWS is there to support every step of the pre-party ritual, with ice-cold drinks conveniently located for a quick pick-up on the way out.

Says An Le, head of brand marketing, Endeavour Group: “We all know the lead up to a night out can be just as fun as the event itself. At BWS, we’re the perfect wingmate for these moments of anticipation. Whether you’re picking up a six-pack for later or grabbing some bubbles on your way out, we make it easy so you can enjoy the best part of the night – getting ready!

“With over 1,450 stores nationally and a large curated and chilled range of drinks, BWS convenience means there’s always time for your pre’s.”

Whether it’s cranking up the tunes, perfecting makeup, or whipping up a quick snack before the main event, BWS’s latest ad showcases the fun and quirky moments leading up to a night out. At the heart of the campaign is a character everyone can relate to – the “late mate”, the friend who gets caught up in their pre-party routine and risks being fashionably late. With BWS on standby, customers can grab their favourite drinks, chilled and close by, ensuring no one misses out on the fun.

Client: BWS
Creative Agency: BMF
Production Company: Exit Films, Photoplay
Director: Stefan Hunt, Exit Films
Media Agency: Carat Sydney