BWM Group lures Whybin\TBWA Sydney CD Asheen Naidu for executive creative director role
After a 12-month search, Belgiovane Williams Mackay (BWM) has announced the appointment of Asheen Naidu to the role of executive creative director of BWM Group Sydney.
Commencing in January 2015, Naidu (right), who is currently a CD at Whybin\TBWA, Sydney, will be working with BWM Group chief creative officer Rob Belgiovane (left) and Murray White, BWM Melbourne executive creative director, to lead BWM creative following new client wins including Jemena, NBN, News Limited, Medibank float, RACT and CarsGuide.
During his career, Naidu has worked for renowned international agencies such as BBH, The Campaign Palace, Leo Burnett and Saatchi & Saatchi. He has collected more than 70 awards, including 10 Cannes Lions and three Effies, for highly successful campaigns such as NRMA ‘Car Creation’.
Says Belgiovane: “Asheen will be a great asset to the BWM Sydney team and clients. Aside from being highly awarded, he has consistently delivered successful and highly effective work for major national and international brands across a diverse range of channels and mediums.
“Asheen is respected within the industry for creating some of the boldest creative work for major clients. He’s a great fit for the agency and shares our vision for creating campaigns that get Australians talking. We look forward to seeing him further enhance the creative reputation and skill set of the agency.”
Naidu will drive BWM’s talented creative team in Sydney, joining Tom Manion, Kevin MacNamara, Sean Lavery, Chris McMullen, James Russell, Zac Pritchard, Adam Guastella, Fee Millist and Sam Grant.
Says Naidu: “I’ve long admired the standout work that BWM produces and its creative ethos of ‘Ideas that get Australians talking’.
“The BWM partners are hands-on in the business every day, which is an inspiration to the teams, encouraging them to be brave with their ideas, and ensures that the charisma of the agency continues 18 years after its inception.
“I’m looking forward to starting the New Year with BWM’s bold creative talent and setting Australians’ tongues wagging.”
Naidu joins BWM after three-years at Whybin/TBWA where he held the role of creative director. He began his career working at top agencies in South Africa, before making his mark on agencies in Singapore, New York, and now Australia.
36 Comments
Best of luck mate – you deserve everything you get.
Congrats Ash!
Well done Ash!
Asheen is probably one of the nicest guys in the business.
Good luck mate, It’s been a blast.
Well done Ash. You’re gonna nail it, ekse.
As well as being supremely talented, Asheen is a gorgeous man.
Great hire Rob.
Congrats mate, nice one!
Exciting times ahead. Congratulations Ash, you deserve it!
My brutha my cuzzin!
Smash it Ash.
Well done mate, you’re going to kill it.
Pic of creatives is very telling….one token woman.
Tough getting a gig there if you are a woman
Nice one Ash!
Congrats Ash. Well deserved.
Like Sydney, all the good women are taken. Tough finding one who’s available and doesn’t have a sense of entitlement.
Well done BWM some big hires.
Well done Ash. BWM are good people. You’ll make them even better.
Well done friend. Well deserved.
Shut up @’gender imbalance’ and get back to ironing my shirts.
Well done brudder! You’re too hot!!!
Nice one legend
Congrats Ash!
Congrats Ash, well done.
Unreal news Ash. Very happy for you mate.
Well done Ash! Incredibly proud – you’re a class act and they are lucky to have you!
Congratulations buddy… You deserve every success in your Life’s Journey!
Well done mate.
Well deserved.
Well done amigo. You have made Brad Pitt a very happy man.
Congrats Ash.
“The BWM partners are hands-on in the business every day, which is an inspiration to the teams”
they are so hands on it’s not funny….and hardly inspirational. more like a hindrance.
ash is too nice for those guys and like all other cd’s before him he’ll be told what to do by the ecd. been there, seen that happen.
Go well my china. Stoooooooked for you…
… ash is the ecd
Awesome stuff Ash. Earth shattering congrats from us over here
Couldn’t happen to a nicer guy.
Well done Ash and well deserved.
knock em dead
Huge congrats to both Ash and BWM. Ash is a great talent and one of the most genuine people in the industry. All the best mate.
Congrats bro. Such awesome news.
when the little big man with his name on the door retires, that’s when you become ecd. until then your title means jack.
good luck ash.
I would love to know what this “sense of entitlement” means when it comes to female creatives. Genuinely. What does it mean?