Bundaberg Rum extends its ‘Unmistakably Ours’ campaign with new TVCs via Leo Burnett Sydney
Diageo Australia has launched four new Bundaberg Rum TVCs via Leo Burnett Sydney, that celebrate the craft behind the iconic Australian spirit, the first of which aired last night (Sunday 4 March).
The series of four 15 second television spots are part of the ‘Unmistakably Ours’ brand campaign that launched in March 2017.
Filmed entirely on the Bundaberg Rum Estate and surrounding sugar cane fields, the new spots bring to life the unique stories behind (the making of) the award winning golden liquor: the talented craftspeople that make it, the brand’s unique history and its locally sourced ingredients. The talent are distillers, blenders and people who work at the Distillery.
Says Karl Roche, senior brand manager, Bundaberg Rum: “As Bundaberg Rum approaches its 130th year, we wanted to celebrate life at the Distillery – putting the spotlight on our people and award-wining product. Bundaberg Rum is made by a small group of just 34 people, with locally sourced ingredients. It has a unique and rich heritage of which we’re extremely proud. It’s a story we want to share with all Australians.”
Says Vince Lagana, executive creative director at Leo Burnett, Sydney: “We’re proud to say the ‘Unmistakably Ours’ campaign has seen significant growth for Bundaberg Rum and has brought strong brand values back to the brand. In these follow up 15 second product spots, we wanted to focus on all the great things that make this iconic liquid truly unique and in turn prove how it really is unmistakably ours.”
The new Bundaberg Rum campaign will appear on national free-to-air, subscription television and online from 4 March.
Client: Diageo
Marketing & Innovation Director: Adam Ballesty
Marketing Manager: Hayden Abercrombie
Senior Brand Manager: Karl Roche
Creative Agency: Leo Burnett Sydney
Executive Creative Directors: Vince Lagana and Grant McAloon
Creative Directors: Malcolm Caldwell and Ian Broekhuizen
Senior Copy Writer: Nigel Clark
Senior Art Director: Adrian Ely
Agency Producer: Michelle Browne
Group Business Director: James Walker-Smith
Senior Business Director: Amber Glenister
Business Manager: Tom Smyth
Production company: Infinity Squared
Director- Melvin J Montalban
Producer- Morgan Benson-Taylor
DOP – Tania Lambert
Art Director- Miles Pitt
Editor – Brad Hurt
Colourist – Matt Fezz
Music: Rumble
7 Comments
Anyone else find it weird that Bundy run these ‘proud to be Queensland’ campaigns but use a NSW-based agency?
Such a shame that Bundy has gone down this bland rational route since the ‘men like us’ stuff. No dramatisation or fun to be had here, nothing to make it memorable.
@ That’s unQueenslandian,
Very Un-Australian mate! Didn’t realise we have got to a point where states’ can only advertise to their states’. That is so ‘state-ist! Such a Queenslander comment.
These feel authentic to me. Okay for 15 sec ads but I wish they were a little more fun.
Is that the best we can do! Bundy is an icon of not only QLD but Australia and we are stuck with this bullshit…. you boys are better than this and you know you are… It’s booze, have some fricken fun!
When did the marriage with Zu end? lol Not that it made the slightest difference in this bland-off here.
No one does it like us? Hopefully, no one else makes ads like this. Bring back the crazy men like us!
Funny, I do recall when ‘men like us’ first appeared on this blog how all the CBloggers hated it. Now everyone loves it? Hmmm … me thinks these comments must be coming from ex-creatives who have bitterly left Leo’s. For what it’s worth these ads are OK. Nice but very functional. They smell like they have been touched by a thousand people. Can’t imagine this is the best work the Leo’s team presented.