Bully Zero Australia Foundation launches cyber bullying spot via Magnum Opus’ Pat Langton

Pat Langton, who works for leading independent Melbourne ad agency Magnum Opus, has contributed a new TV ad for free to a leading anti-bullying organisation.

With the assistance of production company VisualKin, Langton directed the visual TVC about two years ago and after trying many potential outlets finally found a great organisation to use it called Bully Zero Australia Foundation. The ad will run on TV for the next 4 weeks on Channel 10, 1, 11 and Channel 7.

WATCH THE SPOT

Says Oscar Yildiz, CEO, Bully Zero Australia Foundation: “We acknowledge and congratulate Pat Langton/Magnum Opus for all their hard work to deliver an commercial that shows a compelling messages about the dangers of cyber bullying. With their support we are a step closer to a safer nation for every generation.”

Says Langton: “Cyber bullying is growing in prevalence and can be just as harmful – perhaps even more so – than actions which we would all recognise as more traditional bullying on the playground. The nature of social media means that untruths and persecution can thoughtlessly spread like wildfire within a school or suburban community, and can result in distress, isolation, and even, tragically, self-harm and suicide. This is just one small step to stress to the target audience that bullying in any form is very much not OK under any circumstances.”

Production: Visualkin.com