Bulldozer scoops up MySpace Music

Independent Sydney agency Bulldozer has continued its winning ways and joined the Fox roster of agencies after nailing a three-way pitch for newly announced MySpace Music. Australia is only the second market in the world to launch the exciting new joint venture with the big four EMI, Warner, Sony and Universal Music.

“Bulldozer has come up with powerful work that reflects the evolution of our product in way that will cut through” says MySpace Director of Marketing, Anthony Kelaher.

The launch will be a collaborative effort between Bulldozer, Pusher, Splendid Communications, Frost Design and Match and represented around $3 million of value in media and marketing. Much of the marketing, education and awareness activity in the initial launch phase will reside online, with additional partnerships with Nova, Austereo and News Digital Media.

MySpace Music allows users to create and share online playlists, a digital mixtape as such. Already several prominent Australians have compiled their lists. Peter Garrett is an Elvis Costello fan while K Rudd apparently rocks out to Powderfinger. Users can stream music for free, access artist catalogues and link to iTunes to purchase music.

“As music lovers, horrific dabblers and karaoke murderers we are delighted to launch this breakthrough technology” says Andy McKeon, Bulldozer founder/executive creative director (pictured above, left).  “MySpace has real credibility in the music space helping launch the careers of Calvin Harris, Short Stack and the Artic Monkeys.”

“MySpace is another exciting new account wins for Bulldozer and comes on the back of the recent big Kettle Chip win,” says agency partner Caroline McLaughlin (pictured).