Amid Brexit chaos Budgy Smuggler calls on the UK to leave the EU and #JoinTheAU in new campaign via via Clemenger BBDO, Melbourne
Australian swimwear brand Budgy Smuggler has today launched a call for the UK to leave the EU and #JoinTheAU as part of a new campaign developed by Clemenger BBDO, Melbourne.
Launched ahead of Wednesday’s extraordinary session where the UK parliament will vote on possible Brexit outcomes, the campaign is calling on MPs to consider a new proposal – to ‘forget the EU’ and ‘Join the AU’ and form a new super union between two great nations.
Launched in London this morning, the #JoinTheAU campaign was announced via a campaign film and co-ordinated PR and influencer activity across the UK and Australia.
In the UK, the campaign launched via a press conference hosted on a #JoinTheAU branded campaign bus outside the Houses of Parliament.
In Australia, a group of #JoinTheAU advocates, dressed in nothing but their AU Budgys, announced the campaign on Bondi Beach.
Says Adam Linforth, chief smuggler and head of the #JoinTheAU campaign: “As a brand with offices in Australia and the UK – which is our UK/Europe base – we’ve been watching intently as Brexit has unfolded, and to be honest it looks like a complete shit fight, so we thought we’d extend an olive / eucalyptus branch from sunny Australia.
“When we heard that parliament had seized control of Brexit and were holding an extraordinary session, we realized that we hadn’t seen any extraordinary solutions. So, we took some initiative and have provided an option that hopefully British MP’s can support – head down under and #JoinTheAU.”
Says Rich Williams, executive creative director, Clemenger BBDO Melbourne: “We know this whole Brexit business has turned into a bit of a shemozzle, but we’ve come up with the perfect solution. Why doesn’t Great Britain join the AU? We can form a super union. Imagine combining all our stunning beaches, beautiful weather and cute wildlife with all their… British stuff. It’s a marriage made in heaven.
“But first things first, if they’re going to join us on the sand they’ll need to update their beachwear with the official uniform of Australia, a pair of Budgy Smugglers.”
Find out more about the campaign, or view the launch film and purchase your own pair of AU branded Budgy Smugglers at www.budgysmuggleruk.com or www.budgysmuggler.com.au.
Client: Budgy Smuggler
Creative agency: Clemenger BBDO Melbourne
PR Agency – Australia: Clemenger BBDO PR
PR Agency – UK: Ketchum London
22 Comments
This is shit.
Your Mum’s shit. This is quite funny.
No. oh is right. This is absolute shit. Surprising given the usual high standards from Clems Melbourne.
Hey! I did this and I’m very proud of my work!
Your ‘mum’ comeback is as shit as this work.
Want another go?
But this is shit.
wash your hands before this spreads Clems Melbourne.
Don’t know if 1 million people marching in the street is a laughing matter for the British people. Undie humour maybe lost on them.
Good Clems bashing everyone.
However, this is simple, timely and fun.
AMV called and want their idea back.
The interns have done a great job here. We love a cheeky little mood film to get the clients excited about one of the routes we’re presenting. However , let’s not lead with this route as it obviously still needs a lot of work but good to leave it in the pile for the client to kill.
Oh wait……..
This group of people look more like the shitshow that dragged us into Brexit than a viable alternative to the EU.
the pinnacle of Australian advertising, so proud of our creative excellence on display here, can’t wait until were in a proper recession in 3-6 months and see how funny this is then
Yeah, this is bad. Like embarrassingly bad.
Oh said this is shit. Shit it is.
judging by the proportion of english accents within each and every creative agency in sydney, i think maybe the AU was well and truly joined some 15-20 years ago, and thank christ, can you imagine what kind of crap would be dished up if they hadn’t? #roolbritania
I suppose somebody had to say something about this so the client didn’t get the whole ‘we let the juniors do a few and one went rogue and the client loved it’ thing.
This really is a crappy little idea that no-one wants to own.
This is the winner of this week’s Gruen Transfer challenge
Er, no thanks.
This isn’t too bad. No doubt done on the smell of an oily tissue. Kind of fun, kind of funny in parts. Shed loads better than what most people commenting on here have done this year.
no it’s not. It’s shit
It’s awful.