British Paints appoints Mango Melbourne as public relations and social agency partner
Mango Melbourne has been appointed as the PR and social agency of record for British Paints, part of the Dulux Group, following a competitive pitch.
The agency, part of the DDB Group, will lead British Paint’s strategic consumer communications, content and social. It will also support the brand as it rolls out the second iteration of the successful FOMU campaign, created by DDB Melbourne.
Says Kelly Magee, senior brand manager, British Paints: “We appointed Mango as they are a great cultural fit with our business and have with a very strong and broad skillset offering. They demonstrated a passion for creativity and a strong strategic understanding of our communications needs.”
Says Jess Allison, general manager, Mango Melbourne: “British Paints is an exciting partner to work with and represents a growing relationship across DDB Group. The ability to work alongside other parts of our business to deliver a fully integrated marketing and communications service is truly exciting.”
Mango Communication’s clients include McDonald’s Australia, TAC, Coles Supermarkets, Platypus Shoes, Unilever, Volkswagen, Johnson&Johnson, Foxtel and Ferrero.
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“We appointed Mango as they are a great cultural fit with our business and have with a very strong and broad skillset offering. They demonstrated a passion for creativity and a strong strategic understanding of our communications needs.”
Here’s a tip: Don’t hire Rolf Harris as a spokesperson