Briscoes celebrates quality, value and Kiwi spirit in new ‘Little Briscoes’ campaign via Stanley St
Briscoes, New Zealand’s beloved home and lifestyle retailer, has launched ‘Little Briscoes’, a nationwide brand campaign developed by Stanley St, that celebrates why it has always been, and will continue to be, the home of the best brands and deals.
The campaign champions what Briscoes has always stood for: long-lasting, quality products at prices that make sense. Through playful storytelling featuring children creating their own ‘Little Briscoes’, the campaign captures the joy, imagination, and sense of togetherness that has defined the brand for generations.
Says Elle Lee, Managing Partner at Stanley St: “Briscoes has been part of Kiwi homes for generations. It’s a brand built by Kiwis, for Kiwis, and woven into our everyday lives and culture. Even our littlest Kiwis are known to ‘play Briscoes’ at home, so we brought that idea to life in a playful, imaginative way. This campaign captures the joy, warmth, and connection that are at the heart of the Briscoes brand.”
Says Liz Hanrahan, Head of Marketing at Briscoe Group: “At Briscoe Group, we take immense pride in delivering trusted brands at exceptional value. Our latest brand campaign celebrates this commitment with a message that resonates across generations ‘even our littlest Kiwis know you’ll never buy better.’ It’s a reflection of our passion for great products, unbeatable prices, and the joy of a good sale, values that have been at the heart of Briscoes for generations.”
Briscoes has been helping Kiwi families make their homes better for over 160 years, offering a wide range of quality products across homewares, kitchen, and gifts.
Little Briscoes is now live across TV, digital, and social channels, inviting audiences to rediscover the creativity, fun, and heart that have made the brand a trusted part of everyday Kiwi life.
Briscoe Group
Isabel Campbell – Briscoe Group
Caylie Honeycomb – Briscoe Group
Liz Hanrahan – Briscoe Group
Creative Agency – Stanley St
Elle Lee
Peter Vegas
Josh Foley
Miriam Connor
Rose Gullery
Media – Stanley St
Scott Allan
Arlene Sisarich
Director – Laura Sargisson
DOP – Chris Watkins
Colourist – Ben Marshall
Composer – Cody Wilcox
Production – FilmThreeSixty
Head of Production – Sage Haggart
Senior Producer – Renate Tauetau
Editor – Martin Spencer
Editor – Gonzalo Deza
Audio & Sounds – Zed Williams
Photographer – Luke Harvey