Bosch Power Tools put through the toughest tests in new campaign via Marmalade, Melbourne
March 7 2012, 11:45 pm | | 13 Comments
Bosch Power Tools, via Melbourne agency Marmalade, has launched a campaign for demonstrate the toughness of its ‘Blue’ range of tradesmen’s tools.
The online ‘Blue Crew Tough Test’ campaign, produced by Otto Empire, will be supported by trade press and in-store marketing.
13 Comments
Awesome slo mo footage.
Brilliant demonstration campaign. Good to see super slow mo used in a new way.
Mammoth track.
Love the sledgehammer video!
Hey Lemmy…
Should’ve taken to it with a monkey wrench.
Looks like you’ll need another brick in that wall.
Walls come tumbling down – again
Walls come tumbling down. Again.
So does that mean the wall is Brent Staker’s jaw?
As an execution I like the Barry Hall fist idea. Original and you probably wont see the haters posting links to ‘seen it before’ ideas on this one.
BUT
The strategy is sooo tired and soooo off the mark.
It’s not really a demo message because it’s not about function. It’s a durability test and there’s the flaw, who needs a drill that can survive a sledge hammer or a cement fist? No one that’s who. Amazed they spent money on this approach.
Haarr. Nice one TBone!
MAMMOTH MAMMOTH!