Bolster Group secures new client wins across culture, hospitality and beverage sectors

Australian integrated cultural communications agency Bolster Group has announced a series of significant new client wins across its media division, signalling continued growth across the arts, hospitality and lifestyle sectors.

Known for its deep roots in music, entertainment and youth culture, in recent months Bolster has been appointed to several exclusive agency roles that showcase the breadth and diversity of its roster.

These include being appointed the media agency for Carriageworks, one of Sydney’s premiere cultural institutions. Bolster will now handle paid media planning, strategy and buying across digital and social channels to help amplify Carriageworks’ year-round program of live music, theatre, performance and experiences.

In the drinks space, Bolster has been named programmatic agency for Celsius, one of Australia’s fastest-growing energy drink brands. The appointment reflects Bolster’s expanding work in the lifestyle space, where it helps brands reach younger, culturally engaged audiences.

Reflecting its growing credentials in entertainment and hospitality, Bolster has been appointed media and social agency for The Point. The Sydney hospitality group is behind venues including The Dolphin, Hotel Harry, Shell House and The International.

Says James Clark, CEO at Bolster Group: “Whether it’s an arts institution, a challenger drinks brand or a much loved venue — these new partnerships are all about working with brands that put culture and experience at the centre of what they do.”

Clarke said the wins are particularly exciting with Bolster’s 10th birthday celebrations, which kick off in late July. The month will be a celebration of the agency’s growth over the past decade: “These wins show where we’re headed: deeper into lifestyle sectors and confidently onto the international stage.”