Bohemia Group appoints Sophine Roza to the position of new head of content

Bohemia, part of the M&C Saatchi Group AUNZ has appointed Sophine Roza as head of content.

With over a decade of working with both global and local brands including, The Just Group, Starlight Foundation, Moët Hennessy, IBM, AWS and eBay, Roza has evolved client’s drivers and worked to identify non-drivers using out of box thinking, design-driven techniques and challenging the status quo from ideation to delivery.

Says Roza: “I’m thrilled to be a Bohemian, working alongside some of the best talent in the industry led by a nurturing, and connected leadership team. I am especially looking forward to collaborating with our growing portfolio, media and platform partners with an ‘always on’ mindset, whilst driving and influencing the creative process to inspire and deliver extraordinary work for our clients.”

In her new role, Roza will apply her inquisitive nature, passion for storytelling and deep interest in the swift changes in technology and strategy to prompt adaptability to create value for clients beyond the creative concepts. In the past year, Bohemia has enjoyed significant growth despite the challenging environment of COVID-19, enjoying client wins including TikTok, Minderoo, Hire Up, Shift, Eftpos, Fiverr and Chemist 2 U, while launching News.com.au’s “Be on it campaign”.

Says Sev Griffiths, general manager at Bohemia: “We are beyond thrilled to have Soph join the Boho team. Her infectious energy, creativity and invaluable experience will help bolster our team and inspire our clients. We have an integrated approach in our communication disciplines and with Soph now leading the team in the branded content and social commerce space, we can deliver an end to end solution for our clients.”