BMF’S ‘STOLEN GLASSES’ CAMPAIGN FOR TOOHEYS SET FOR AWARD HAUL THIS YEAR
April 11 2006, 2:44 pm | | 25 Comments
Here is a big rap in online daily magazine, The First Post, from UK creative, Patrick Collister, who was on this year’s D&AD jury, on BMF Sydney’s ‘Stolen Glasses’ campaign for Tooheys. The multi-media blitz ran before Christmas, and is tipped to win some mega awards this year, including metal at D&AD and Titanium at Cannes.
Here’s the link to the rave:
http://thefirstpost.com/index.php?menuID=2&subID=419
25 Comments
Good rap.Good idea.However, I pride myself on beer consumption and I for one have never seen any of their ‘100 smart cars’ driving around Sydney. I never saw, or heard of a ‘bust’ taking place either.I never saw a sexy beer policewoman, nor any of the ads.I did steal a few of the fucking glasses though.Then again, I’ll steal anything me.
anyone know what else is tipped to win at d&adwhens the shortlist released?
lynchy! patrick collister wrote it, says so in the article headline. maybe you left your glasses at home…xxx
I did…. and trusty Justy just lent me hers. Ah, yes, Collister, heard of him. Good chap. Will update the article.
3-6 MayD&AD Congress Week II – Awards Nominations Exhibition and President’s Lecture
Shit campaign. Jason Donovan was way better.
Shit’s a bit rough but what is so new about it? It’s just a typical pastiche chucked online. So what? I’ve seen many more things eligible for titanium this year that smoke that.
Did anybody see any of these ‘Smart Cars’ zooming about or was it just another *sigh* slightly overzealous attempt to win metal?
Just went to the site and was completely underwhelmed. If you want a clue to where the bar is, check out:http://home.comcast.net/~stadiumpublishing/nhlacademy/index.html
I drink lots of beer and I didn’t see a thing about this…then again I may have been unconscious.Kinda ho hum idea really.
I drink beer and I did see the smart car. Hope it wins big.
Anyone know how big ad went at d&ad?
i don’t know dipstick, you reakon we’re laying our predictionscause we already know the winners?
Who were the creatives on the stolen glass job?
Some Anonymous (idiot) said…Just went to the site and was completely underwhelmed. If you want a clue to where the bar is, check out: http://home.comcast.net/~stadiumpublishing/nhlacademy/index.html You got no fucking idea…me thinks you need to get off the fucking crack pipe nigga. That NFL site is fucking crap. ha hahahahhahahah. LOSER!
6.55am, do you want to know who wrote the ads, or who stole the glasses?
I freely admit to stealing many, many glasses.Then again, most of them read ‘Paddington Inn’ rather than some Tooheys ad-line.
It looks like a runner up at Tropfest. It’s creative, (in an advertising sense, I guess), but up against Calton’s Big Ad and the Slingshots idea from Pete and Tim for New, it’s kind of lame. Am I alone on this one?
Probably Nobby, probably.
sorry the slingshots idea for new doesn’t cut it at all, way too complicated and forced, the art direction was pretty though.The Carlton ad is the cracker. Simply the best beer ad I think I’ve ever seen and supported well in print because it had a…errr big idea to begin with.Mr Opionated Advertising Knob #2456 reporting.
Yes Mr O.A. Knob, but nothing actually makes you want a beer more immediately than VB’s ‘hard earned thirst…’ Each of the hard working scenarios (especially the washing up bloke) makes me think they ‘died’ for my sins so I could drink an over flowing schooner without flinching. Matter of fact I got it now…
Oh fuck me. 3:21 – Pleeeease tell me you’re taking the piss. Please. That New ad is, and I really mean this, a steaming pile of steam. “Shit, CUB did a big ad – boys, here’s a zillion dollars, try to beat it”. A shitload of cash does not necessarily make a cracking ad. That piece of shit is lame, tryhard and full of wank. I read Nobby’s “translation” in CB and it took him a page and a half just to explain the fucking idea. It’s terrible. Nobby is a good bloke, and has been behind some great work, but this one is a real flop. God, that said, I bet Juries look at it and go “hmmm, expensive, must be a winner”. There’s no hope for any of us…
Yep, I hear ya 10.36. And it’s another example of why award shows are not the measuring stick for good creative. Bad beer, bad ad.It hasn’t one anything yet has it?
Sorry ‘won’.
the australian ad scene is so immature.