BMF creates Commonwealth Bank’s online simulation tool Investorville for anyone to build a property portfolio without spending a cent

CommonwealthBank today released Investorville, an online simulation tool for buddingproperty investors, created by agency BMF.

Investorville helps users de-mystify the oftencomplex world of property investment, including simulating ongoing costs,without ever putting any of their own capital at risk.

The unique propertyinvestment tool combines market insights from RP Data and innovativeweb-based technology. Investorville mimics reality to provide peoplewith real-time exposure to the property market, allowing them to make moreinformed property decisions.

Investorville is aimed at existing home owners who may not realisetheir potential to invest in real estate, as well as those who already own aninvestment property. Available online, the site is designed to be as fun andengaging as it is educational and informative.

Mark Murray, General Manager Commonwealth Bank Consumer Marketing, explainsthe rationale behind the development of Investorville:

“Making the leap from owning your own property to buying an investmentproperty can seem quite daunting to a lot of people.  Investorvillehelps to break down common misconceptions and show the practicalities ofproperty investment.

“The really beneficial part of Investorville is that users can, in the truesense of the term, try before they buy.  The properties and data arereflective of the Australian property market and the types of propertiesavailable” Mr Murray went on to say.

Aaron Michie, Interactive Concepts Director at BMF, the creators ofInvestorville, explains further:

“We’d seen property games and property investment planners before, but noneseemed to offer an experience that a person could apply to the real-lifechallenges they were facing. Investorville combines sophisticatedeconomic modelling and real market data with a simple user-friendly gameplay togive people realism and simplicity.”

Commonwealth Bank’s Investorville is the second online innovationdeveloped by the Bank to enable people to be better informed when it comes toreal estate. Launched in 2010, the Commonwealth Bank Property Guide iPhone Appuses augmented reality to overlay data and tools onto the phone’s screen,providing property information on almost any premises the phone is pointed at.Since launch the Commonwealth Bank Property Guide iPhone App has beendownloaded over 160,000 times.

Investorville can be found at www.investorville.com.au