BMF brings barra and beer to the beach shack
Lion Nathan has unveiled its latest TV spots for XXXXGOLD – the second biggest selling beer in the country, in a newcampaign via BMF Sydney.
The new spots feature a reinvigorated approach to the ‘four men and a dog’format that XXXX GOLD fans know and love, whilst maintaining the focuson Aussie mateship and ingenuity for which the brand is famous.
Says BMF executive creative director, Warren Brown: “XXXX GOLD has its heart in the concept ofmates enjoying a few beers and a few laughs in relaxed surroundings -that’s why the Jacko campaign worked so well and ran for as long as itdid. It was time to wave those guys goodbye but, with a new group ofmates led by Brucey, the good times will continue and give XXXXdrinkers plenty to laugh about in the future.”
35 Comments
Kinda funny but it also makes me feel like I’m watching Deliverance.
Barra made me LOL, love it…well done.
barra is heaps better, but execution of both leaves a bit to be desired.
Perfect. A beer ad without pretension. Glad to see someone finally get it right.
Bang on. Very Queensland.
Good to see a brand that actually knows what it is,
what it stands for and doesn’t hop around on the whim of a latest craze.
good one, nick
credits?
11:45 — i don’t have a dog in this fight, but i am interested to hear thoughts on how the execution could have been improved. not taking the piss, just trying to open things up a bit…
cut the bullshit and get back to work. these are spot on. nice work.
I’m sure it’s just me, but did anyone else – for just a split second – think that bloke pissed on the fish?
No?
OK, it’s just me then.
I cant wait for the episode when they decide to make a boat.
Good one boys.
Where’s my constructive comment shitcanning these spots?
Can’t work out if the fish or the fish joke smells worse!
not much to say here except well done boys
Be funnier if the brand was Carling, the dog was a crab, the TV was a fridge, the treadmill was a treadmill and Grover Washington Junior was singing ‘Just the two of us’.
Yes, it can be better – everything can. But THANK GOD someone is doing regular beer ads for regular beer drinkers. And if anybody thinks these ads are wrong, old fashioned, a step backwards, not cool enough, not smart enough etc., just check the sales figures of XXXX Gold.
2:49… It’s not just you. For what it’s worth, I also imagined that was a different kind of piss being used as a marinade. Must’ve been intentional. Not only do they demonstrate an additional use for the product, but the sneaky tight shot means ‘you never really know’. As a beer-bloke joke, it works better than the ‘barrow’ pun the whole ad is built around.
The selling of units is not due to advertising. It is due to a quality product.
Great. Not poofy ads made by poofters.
kinda funny gag, very poorly executed.
very nicely done
Come on – even in Queensland they tell better jokes than that.
These are “101 Beer commercials” at best – and everyone that has posted otherwise has that feeling deep in their stomach – even if they do work at the agency that created them.
20 years ago Jeff Thompson, Alan Border and Ray Philips (Australia’s least talented wicketkeeper ever) appeared in a xxxx ad on a beach that was not only very similar to these – but actually ten times funnier. It’s an old, old formula and it’s not getting better with age.
In my humble opinion they haven’t cracked the advertising for this brand for many years…..great product, great sponsorship/activation and even better distribution drives it, not the ads.
Just sayin….
QLDers will drink it cause it’s XXXX (S#$T)
Other states will drink it cause it’s XXXXX (Cheap)
Advertising will alert people that it’s there.
May have well done a brandpower ad, but, it’s almost better.
Phil, you’re obviously not a XXXX drinker.
ah, what was the dogs name? I’m sure it’s not what it sounds like they are saying.
Casting is way off you would never see those four guys hanging out.
Call me old-fashioned, but I always thought that funny ads were supposed to be funny.
Let it go BMF. Time for something new. They’ve lost something now you’re not allowed to show a shitload of piss (and Jacko is gone). Very tired. Very unfunny.
These are awesome. If it was 1979.
But in Queensland, it IS 1979.
10.21 tell that to the half million New South Welshman who live here now and the bloody Victorians – get your own state! And maybe a Queensland agency should work on that brand – you’d get far better work – without doubt….
Good idea 1:49, something like ‘hey hey this is XXXX XXXX!’
We could get a toothless Anna Bligh to be the spokes’man’
I’m drinking. I laughed.
xxxx drinkers don’t read campaign brief, they hate ad wankers, these ads are about as far from ad wankers ads as you can get, so with that said they seem spot on. They are easy to watch, simple, walk chuckle ads. No they won’t win any awards but they will keep the punters happy and sell XXXX loads of beer, well done lads