Blusher + Warner Music Australia partner with MECCA MAX for Max Vol. Tubing Mascara campaign

April 11 2025, 10:35 am | BY Ricki Green | No Comments

Pop trio Blusher and Warner Music Australia have partnered up with MECCA MAX to present Max Vol. Tubing Mascara – a smudge-free, high-impact voluming tubing mascara. This follows the recent release of their single Racer which takes centrestage along with the girls in the campaign which will run across YouTube, META and TikTok.

 

Born to perform, Max Vol. Tubing Mascara turns up the volume on fluttery, defined lashes. Main gig or supporting act, the buildable tubing formula is smudge-free, flake-free, and provides instant high-impact lashes with an innovative triangular brush that takes volume to the next level. Coat once for serious drama or keep building to dial it up to the MAX!

Of the partnership, Adrian Wauchope – SVP Commercial Australasia at Warner Music Australia says: “We’re absolutely thrilled to bring together MECCA MAX and Blusher in this exciting brand partnership. Mecca’s bold and innovative approach to beauty perfectly aligns with Blusher’s fresh, dynamic energy, making this a natural and powerful collaboration. We can’t wait to see how this partnership inspires fans across music and beauty.”

Band member Jade Ingvarson-Favretto adds: “We are pinching ourselves as we are incredibly excited to partner with a female-founded,  Aussie makeup brand that’s all about bold self-expression and experimentation with colour. ‘Racer’ is a song about being the main character of your own life, your own stunt person and it feels so fitting for MECCA MAX. The Max Vol. Tubing Mascara is such a game  changer for us and lasts through all our sweat and tears on stage.”

Blusher + Warner Music Australia partner with MECCA MAX for Max Vol. Tubing Mascara campaign

Production: Carmen Cicchinelli
Photographer: Mia Rankin
Digital Operator: Sherry Zhang
1st Assistant: Matt Sitas
2nd Assistant: Amanda Chadwick
Motion Director: Ribal Hosn
Stylist: Monica Russell
Stylist Assistant: Emily Gittany
Props & Sets Stylist: Kirsten Stanwix-Bookallil
Props & Sets Assistant: Clare Youngman
Hair Stylist: Kyye
Hair Assistant: Georgette Berry
Makeup Artist: Gillian Campbell
Makeup Assistant: Carly Lim

 

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