BlueAnt amplifies each frame in X5i Party Speaker campaign ‘Life, Amplified’ via Content Hustlers

Independent production studio Content Hustlers is behind the vibrant new campaign for BlueAnt’s X5i Party Speaker.

Content Hustlers flexes its signature approach to campaigns that resonate. Channeling exceptional audio experiences, Content Hustlers’ Life, Amplified campaign for BlueAnt aims to have audiences hearing colours and seeing sounds.

The Australian audio innovators approached Content Hustlers to evoke the energy of Life, Amplified across all media touchpoints. From retail to social, digital and OOH, the independent production studio captured the multichannel campaign through a content lens – in-house and in a single day. Life, Amplified is high energy and highly strategic. Content Hustlers distilled the campaign into a single frame before building-out a narrative, styling, and lighting treatment to support more dynamic placements. The result is brand-led and output-minded: a striking mix of stills and pulsing film spots powered by the X5i Party Speaker.

For BlueAnt Founder Taisen Maddern, clarity is everything: “Given we’re constantly innovating and releasing new products, it was important for us to live the essence of our tagline “Life, Amplified”. This campaign really sets the bar for our range, communicating this feeling of amplification regardless of whether audiences are shopping in-store, scrolling their feed, or organically discovering the product online. Content Hustlers have created a striking campaign that celebrates the energy of the X5i Party Speaker. They’ve found a way to help us see the sounds, and feel the power of this exciting product.”

The production was powered by Content Hustlers’ nimble in-house team; what Creative Director, David Vale, calls their ‘secret weapon’: “Working in content and campaign creation for over a decade, we’ve seen just how impactful it can be to have a really connected, really skilled team all in one place. It’s our (not so) secret weapon. And while we’ve specialised in content, we’re redefining what that means by applying a content lens to our campaign work. By asking, ‘How do we make sure it’s effective on socials and at scale?’, we’re tackling campaigns with a more efficient mindset. These end-to-end capabilities fuel our fast approach to print, film, socials and brand campaigns. It just makes sense.”

The campaign highlights an industry shift towards an end-to-end model that caters for high-volume without compromising on quality. The outputs themselves capture the energy of exceptional audio experiences, setting the tone for product campaigns within the local tech industry.

Life, Amplified is now live across digital platforms, social media, retail and OOH advertising.

For more information on the BlueAnt X5i Party Speaker campaign, visit Content Hustlers.

Brand: BlueAnt
Agency: Content Hustlers
Creative Director: David Vale
Production Director: Genya Mik
Art Director: Hannah Mcguinness
Photographer: Ryan Wheatley
Videographer: James Graham
Stylist: Karen Evans
Fashion Stylist: Brittni Morrison
Gaffer: Tom Savage
Sound: Production Alley

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