BLOODY HELL! AN OCKER IDEA AFTER ALL
Remember this controversial truck billboard campaign that appeared simultaneously in London and Sydney on the final day of the Olympics? It got huge coverage on Sunrise, Channel 9 news, 2GB etc, and of course,the CB blog. Well, we’ve just discovered it wasn’t done by the Poms at all – it was the work of the Aussie lads at Euro Sydney, on behalf of Euro London (they have The Sun account over there).
Euro Sydney was asked late Thursday afternoon for an idea to be run in Sydney – then Euro London liked the idea so much they ran it in the UK as well. Turnaround had to be super quick as the guys had to wait until the very end of the Olympics for the final medal tally, get it printed and off to the UK and Sydney in time for the deadlines.
Says Euro Sydney executive CD, Rowan Dean: “In true Australian fashion we were more than happy to have a joke at our own expense.”
Euro Sydney creative team:
Rowan Dean – Executive Creative Director
Darren Cole – Copywriter/Art Director
Warwick Nicholson – Production Director
16 Comments
Nice one lads! We have four years to plot our revenge when we golden shower the Brits in 2012.
Yes well done. Drink all round.
my mum liked it
Where the bloody hell were you when the credits were being compiled 2 weeks ago?
but darren’s a pom!
nice work big guy
Bob’s your knob Wazza. Nice one. Love your work mate.
– James G.
bloody brilliant.
nice one euro!
i can’t believe how lame the telegraphs attempt at revenge was – straw clutching at it’s worst.
Bloody brilliant…but bloody un-Australian Euro. Swim back to your boat and bugger off back to the Mother Country.
Pants people. Pants.
Nice one Dazza!
K
there must be some reply to this. not just wow? what a great idea. c’mon aussie advertising hacks! there must be something. i’ve already had 35 emails saying the poms beat you, from poms!
Let me begin… you let the poms win because………?
… they were better at the Olympics than you
at least we smacked them in the rugby.
oh.
I thought it came from M&C…?
Of course this was an aussie idea – no one in england’s even heard of the where the bloody hell are you campaign, it had zero impact over there!