Blobfish International appoints Melbourne media executive Whitney Bettanin as new sales director

Australian activation and sampling network Blobfish International has today announced the appointment of former Nine and Yahoo7 executive Whitney Bettanin to the newly created Sales Director position.

In her new role, Bettanin will be responsible for leading sales across the Blobfish International Australia business, while also enhancing key client opportunities within the organisation. She will be based in Melbourne and report to Blobfish International Director, Nicolas Cann.

Bettanin comes to Blobfish with almost 15 years of media sales and leadership experience. Most recently, she spent seven years at Nine as Group Business Director. Prior to this, she held senior roles at Yahoo7, managing client relationships and the business’ broader marketing team.

Says Cann: “Whitney comes to Blobfish with a wealth of industry and sales experience. She is known for being a trusted advisor to both her clients and team, with a track record for growing and nurturing relationships. She has established a strong network in the Melbourne market, which will be significant as we continue to grow our Australian client base in 2025. To be able to attract someone of Whitney’s calibre and expertise is a direct reflection of the strength of the Blobfish offering and the result-driven culture within our team.”

Commenting on her appointment, Bettanin says: “I’m excited to be joining Blobfish at a critical time for the organisation, as it continues to rapidly scale its Australian business. The Blobfish team are well-known for their creativity, their innovation and their commitment to results – and as someone who thrives in going above and beyond for clients, this new role is a great fit. I’m looking forward to leading the Blobfish team and continuing to create best-in-market strategies for our partners.”

Bettanin’s appointment comes off the back of huge growth for Blobfish, as it continues to expand its ANZ and global operations, including recent leadership appointments in the UK at the end of 2024, amid significant client growth in the region.

Over the last 10 years, Blobfish has worked closely with many well-known local and global brands including Aperol, Unilever, Mondelez International, Danone and Nestlé to reach customers in their environments.

The appointment is effective immediately.