Blind Low Vision NZ launches ‘Doggy Doonations’ to fund guide dog training via YoungShand

Blind Low Vision NZ has turned to product development with the launch of Doggy Doonations. Created in collaboration with YounShand (YS), Doggy Doonations are boxes of doggy poop bags, to raise funds and train more guide dogs for New Zealanders who are blind, deafblind or vision-impaired.

Says Bernadette Murphy, Head of Fundraising, Blind Low Vision NZ: “It costs more than $50,000 to raise, develop and train a single guide dog. As New Zealand’s vision needs increase, we need to train more pups to give Kiwis with vision loss true freedom and independence. Doggy Doonations is a fun, relevant way to target an audience we know has a built-in affinity to the cause – dog lovers. The demand from vets, dog groups and animal fans has already been phenomenal.”

Says Sue Kipling, Chief Strategy Officer, YS: “The charity landscape is changing. No longer can we just rely solely on emotive calls to action, especially in tight times like these. Doggy Doonations is a true value exchange, meeting a real need so we can also meet the very real need of Blind Low Vision NZ. It cuts through all the doom and gloom we are exposed to these days, and might even offer a little hope and a smile too.”

Says Corey Chalmers, Chief Creative Officer, YS: “It’s been a lot of fun creating a product for Blind Low Vision NZ. It’s also lovingly brought to life in an insanely short amount of time by our friends at AO Studios and Think Packaging – seven weeks from presentation to launching. It was a true, always enjoyable collaboration with our friends at Blind Low Vision NZ. I love this idea. And I’m a cat guy.”

The integrated campaign launched on April 4th across outdoor, social, digital, online, VOD and vet clinics nationwide.

Doggy Doonations are available at doggydoonations.co.nz

Client: Blind Low Vision NZ
GM Engagement and Marketing: Gwen Green
Head of Fundraising: Bernadette Murphy
Creative and Media Agency: YoungShand
Production Partners: AO Studios
Box Design: Think Packaging
Packing and Distribution: Will & Able

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