BINGE partners with Grill’d to launch: ‘BINGE BRAIN BURGER’ in a new campaign via Thinkerbell

BINGE – home to the world’s best shows – and Grill’d – Australia’s favourite home-grown healthy burger brand – have announced the release of a limited edition BINGE Brain Burger. A fearsomely delicious collaboration to celebrate the return of Season 10 of the world’s most popular zombie series, ‘The Walking Dead’, streaming now on BINGE in a new campaign developed by Thinkerbell.

The one-of-a-kind zombie inspired campaign will be supported across PR as well as dedicated OOH, radio, print, social, digital ATL spend and in-store restaurant activations.

The BINGE Brain Burger contains a panko crumbed and deep-fried lamb brain, wedged in-between a charcoal bun, topped with oak leaf lettuce, tomato, rhubarb, beetroot ketchup, and dripping in a specially-made ‘brainnaise’.

PLAY THE RADIO SPOT

Says Tom Wenborn, executive creative tinker, Thinkerbell: “It has been bloody good fun working with BINGE and Grill’d to create the BINGE Brain Burger. For too long zombies’ dietary needs have been overlooked. So, we hope this campaign helps Aussies get into the right frame of mind before they sink their teeth into the season 10 return of the ‘The Walking Dead’. Making this limited edition burger available at Grill’d restaurants around the country means none of the undead need miss out.”

The terrifyingly delicious BINGE Brain Burger is available at select Grill’d restaurants nationwide* this weekend (Saturday 6 and Sunday 7 March) until stocks last. Fans who are new to BINGE and get their hands on a burger will also receive a complimentary month-long subscription for Australia’s home of entertainment, BINGE.^

Says Alison Hurbert-Burns, executive director, BINGE: “The Walking Dead is the world’s biggest zombie show, captivating a huge global audience with its post-apocalyptic horror story across 10 seasons. And we can’t wait to pick up the story with these six new episodes streaming weekly from 1 March.

“And for those who haven’t sunk their teeth into this hit zombie series, it’s never too late with BINGE. We invite you to wrap your hands around a BINGE Brain Burger and enjoy the hype of the world’s best zombie show – but you better be quick.”

AMC Networks’ ‘The Walking Dead’ is an American horror television drama series based on the comic series of the same name. The hugely popular zombie TV franchise is now in its tenth season. Every episode of ‘The Walking Dead’ can be watched on BINGE and the final six episodes of Season 10 are now streaming weekly.

Says Simon Crowe, founder and managing director, Grill’d: “Creating the brain burger in partnership with BINGE seemed absolutely the right occasion to help celebrate the return of ‘The Walking Dead’. Every Grill’d burger is 100% natural, with zero artificial colours, flavours or preservatives~, made using the freshest ingredients. Lamb brains are no different.”

For more information on where to purchase a BINGE Brain Burger, head to the Grill’d website.

BINGE:
Executive Director – Alison Hurbert-Burns
Head of Communications – Asha Burns
Head of Marketing – Annabelle Greene
Marketing Manager – Kara McEwan

Thinkerbell:
Executive Creative Tinker – Tom Wenborn
Lead PR Thinker – Tarah Miller
Lead PR Thinker – Taylor York
Creative Tinker – Cale Berry
Creative Tinker – Josh Parmenter
Head PR Thinker – Natalie Duncan
Production Thinker – Paul Leaning
Chief Thinker – Adam Ferrier
Chief Creative Tinker – Jim Ingram
Design Tinker – Jack Dinsmoor
Thinker – Lauren Shelley

Photography – Tom Franks

Grill’d Healthy Burgers:
Founder and Managing Director – Simon Crowe
Marketing Director – Kerrie Wade
Head of Menu & Beverage – Joshua Powell
Head of Design – Celeste Mackay
Head of Brand Marketing – Grace Eadie
Brand Manager – Grace Fox
Food & Beverage Innovation Manager – Ben Koning

*To take a bite into the new BINGE Brain Burger, customers can try one for free until stocks last at the following participating Grill’d restaurants:
Grill’d Bondi Junction – Sydney (NSW)
Grill’d Swan Street – Richmond (VIC)
Grill’d South Bank – Brisbane (QLD
Grill’d Rundle Street – Adelaide (SA) and;
Grill’d Victoria Park – Perth (WA).

This promotion is not available in the Northern Territory or Tasmania. The BINGE Brain Burger is only available for free in-store at these select Grill’d restaurants. It cannot be redeemed via any delivery food aggregators.

^New BINGE customers only. Must redeem by 11:59pm 14 March 2021. T&Cs apply.

~ Excluding beyond patties and bacon