BINGE launches new ‘I saw it on BINGE’ platform via Thinkerbell
BINGE has today launched a new brand platform that showcases the social consequences of not keeping up with the world’s most talked about shows, in collaboration with Thinkerbell.
Whether you’re a reality junky, drama head, action jackson, wrestle maniac or a comedy queen, BINGE has content you can’t help talk about and, more importantly, it’s what everyone else is talking about.
The new ‘I saw it on BINGE’ platform proves, if you’re on it, you’re up to date, in the conversation, ahead of the curve, a cultural oracle even. But if you’re not, you haven’t got much to say.
The integrated idea launches with awkward moments on TV, BVOD and social, alongside FOMO inducing OOH.
Says Fiona King, marketing director, BINGE: “From White Lotus to Colin from Accounts, The Last of Us to Real Housewives, and an always incredible new and classic line up of the most talked about moments in entertainment all live on BINGE. And while a lot of Australians have fired up their group chats and social conversations with memes and moments from these shows and more, there are still a few late adopters, like Mike, that we need to remind where they can see the world’s most talked about shows.”
Says Tom Wenborn, executive creative tinker at Thinkerbell: “As sad as it is to admit, some of the most interesting conversations I’ve had lately have just been regurgitated plot lines from Triangle of Sadness. The team has managed to capture the awkwardness you feel when I’m not up-to-date with the latest goss from The Real Housewives. As BINGE continues to grow, establishing itself as one of Australia’s favourite streaming services, it makes sense that we establish a brand idea worthy of the amazing content on the platform.”
The new brand platform is live today across TV, OOH, digital, radio and social. More awkward moments will be rolled out in the coming weeks, stay tuned for more.
Client: BINGE
Creative: Thinkerbell
Production: Photoplay
Director: Gary John
Post: The Editors
Music & Sound: Rumble Studios
30 Comments
I’m so glad they spent a whole minute depicting that scenario.
Damn that’s beautiful and awkward
This is pretty damn awesome, love it
Performances are spot on, brilliant delivery.
felt like 2 minutes
Making this 60secs just says hey we kinda don’t know what we’re doing. 30sec idea max
Not the funniest thing I’ve seen. But I’m happy that Australian brands are attempting to tell story’s or situational comedy rather than montages and hype reels.
Bloody excellent.
evidently.
Awkward silences that go on for too long is not comedy. It’s just awkward for the viewer.
The comedic rhythm on this feels spot on with great subtle performances. Yep, wish. had a crack at these.
Love it. Well done
Just a tad too long, almost pulled it off, and maybe that VO needed to come back into it vs being a throw away ‘hasn’t seen it’.
another swing and a miss. Being a common theme in recent times.
and funny and communicates well. It’s really good.
Booooooring.
Funny what Thinkerbell can do when they don’t try to make everything into a PR stunt
Having worked on this I really love the prolonged awkwardness of the 60, the performances are golden — and I think it’s exactly the right length… but there is a sharp 30 which is a cracker too, for the attention short.
I feel targeted. Great comedy and love the awkwardness. Brilliant cut. A little long but then awkward moments in restaurants always are.
more like it.
Funny. Good.
How depressing.
Not booorrrring.
I’m sure a lot of the kudos should be reserved for the director and talent. Concept is pretty simple but they made up for it with the execution
I really like it. Nice change to see a resistance to fill film with fodder. Just stay in the moment of reaction/inaction. Good comedy. Well played.
Nice one Oli, Gary, TKB crew.
Casting is primo. nicely polished. Love the VO and making it American makes it feel big and different.
The ole awkward dinner date scenario. If you’re going down that path it needs to be really good. This is far from that.
Hard script to make work.
Nice one.
Y a w N
Mehhh