BIG4 encourages holiday makers to ‘Discover More & Go BIG’ in new campaign via Bellwether

In response to the lifting of border restrictions between NSW and Victoria, BIG4, Australia’s leading holiday parks brand, has launched a new campaign via Bellwether Agency, promoting the very best of each state’s iconic regions.

Says Goran Majstorovic, head of marketing, BIG4: “We know how tough the lockdowns have been, so now that people can travel again, we wanted to move quickly and promote the brilliant regions across NSW and Victoria they can now visit, explore and enjoy with BIG4.”

The campaign will be run across outdoor, radio, digital, and social channels throughout November. The campaign forms part of a series of work from Bellwether Agency, since being appointed by BIG4 in mid 2020.

Says David Llewellyn, strategy director, Bellwether: “Our research tells us that over 80% of Australians are more interested than ever on discovering their local regions. Since mid 2020 we have marketed state-by-state, region-by-region and responded quickly to the changing restrictions impacting guests.”

Says Andrew Crook, creative director, Bellwether: “In Australia we are blessed with incredibly diverse regions, and in this campaign, we’ve uncovered some of the hidden gems in each destination. With 181 holiday parks around Australia, BIG4 parks are the perfect gateway to access these unique experiences.”