BIG W helps families find ‘A Little Something for Everyone’ in new Xmas campaign via M&C Saatchi
BIG W has launched its new Christmas campaign ‘There’s A Little Something for Everyone’, created by M&C Saatchi Sydney, brought to life through the eyes of a young girl named Tilly on a quest to find the perfect present for her imaginary friend.
Capturing the joy of thoughtful giving this festive season, the 45 second film follows Tilly and the affectionately named Mr Boo, an imaginary ghost, as she deliberates over the perfect Christmas present for him.
Tilly encounters the same indecisiveness we all experience when it comes to gift giving, but after a day spent playing and getting messy, Tilly has a lightbulb moment. The film then flashes forward to Christmas day and in a sweet exchange, she gives Mr Boo the gift he needs most.
The heartfelt campaign invites Aussies to look outside the obvious this Christmas and stretch their gifting list further than imagined, reminding us that the perfect gift isn’t always big and expensive, but personal and thoughtful.
From toys, tech, books, beauty, homewares and more for the whole family, there’s a little something for everyone in the aisles at BIG W this Christmas.
Says Brendan Donnelly, creative director at M&C Saatchi: “For kids, Christmas is a time of imagination and wonder. While imaginary friends might be an outlier on parents’ Christmas shopping lists this year, when you look beyond the typical gifting aisles you’ll find there’s a perfect little gift for everyone. We hope this cute, simple story of a five year old girl trying to choose the perfect gift for her imaginary ghost friend, an unlikely Christmas character, will get people thinking differently about Christmas gifts this year.”
Says Vanessa Rowed, marketing director at BIG W: “BIG W is here to help families find affordable and meaningful Christmas gifts right across our store. The thoughtful gift is often more appreciated and as Aussies look to bring joy to their loved ones this festive season, we’re inviting people to look beyond the obvious gift. No matter who is on your list or what your budget is this year, BIG W has a gift in every aisle this Christmas, and every gift has the perfect recipient.”
BIG W’s Christmas campaign will roll out across TV, cinema, OOH, radio, OLV, digital display, in-store, social, PR, influencer marketing and owned channels.
Client: BIG W
Director of Marketing – Vanessa Rowed
Head of Marketing – Claire West
Senior Marketing Manager – Stephanie Denman
Marketing Manager – Claudine Laycock
Assistant Marketing Manager – Aimee Carroll
Creative Agency: M&C Saatchi Sydney
CCO – Cam Blackley
Creative Director – Brendan Donnelly
Senior Copywriter – Nicole Conway
Senior Art Director – Tim Batterham
Group Strategy Director – Vanessa Graham
Strategy Director – Sarah Pont
Senior Strategist – Amy Grant
Head of Broadcast – Loren August
Lead Print Producer – Greg Hyslop
Group Head – Ben Greenslade
Senior Account Director – Adelaide Hinton
Senior Account Manager – Dorian Lagarrigue
PR Agency: Havas Red
Media Agency: Carat, Woolies X
9 Comments
Steve’s got a high bar to beat coming in. Best of luck.
ad pushes mongo
It’s like a very, very, very low rent John Lewis attempt
(which I guess is true for both the ad and the store)
Please stitch all these Christmas ads together to make a coherent mega-Christmas-ad.
What the hell did i just watch???
You know times are tough when a dirty dish rag replaces Santa and the kid gets laundry powder for Christmas.
You call this Christmas? Feels more like Halloween.
Where did the spot go?
Seems like the spot has Vanished!
The team behind this spot set out with the best intentions, aiming to create something memorable and meaningful. They dared to be different in a sea of sameness, and while not every swing is a home run, at least they stepped up to the plate. Remember, it’s the spirit of innovation and the willingness to take risks that brings us the stuff we love.
So let’s cut them some slack and appreciate the intention and effort that went into trying to sprinkle a little holiday magic our way.