Big W appoints 72andSunny as new creative agency

Big W has appointed 72andSunny as its new creative agency partner.

72andSunny will be retained to develop Big W’s ongoing brand and creative strategy as well as developing integrated retail and brand campaigns that extend through earned, social media and the brand experience.

The appointment sees 72andSunny take over from M&C Saatchi Group, which was previously Big W’s creative agency partner. M&C Saatchi will continue to handle creative and branding needs for Woolworths and Everyday Rewards in Australia and New Zealand.

Says Vanessa Rowed, Marketing Director, BIG W: “72andSunny’s belief in optimism and their strong customer insights coupled with innovative creative thinking across paid, owned and earned channels made them the perfect partner for our business.

“We look forward to working closely with the 72andSunny team as we celebrate BIG W as the everyday family champion.”

Says Ross Berthinussen, president ANZ, 72andSunny: “From the outset we loved the ambition and energy of the BIG W team and the opportunity to turn this beloved retailer into a modern, next generation brand. We’re looking forward to putting optimism into action to transform the BIG W brand from the shop floor through to ecommerce, advertising and culture.”

The appointment adds to other recent new business wins for 72andSunny, including the AFL, Deputy and Cadillac and is effective immediately.

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