BIG W airs ‘Toys for Joy’ spot via M&C Saatchi promoting its recycling program for toys

The spot, created by M&C Saatchi Australia, was directed by Peter Nizic via Resolution Design, with music created by Massive Music.

 

Toys for Joy is a recycling program for toys, and is the first of its kind in Australia. The program’s goal is to reduce landfill by recycling eligible pre-loved toys.

Toys for Joy collection bins are available in every BIG W store. To get involved, customers can simply drop their eligible pre-loved toys into the Toys for Joy chest. The donations then get passed on to BIG W’s recycling partners who sort the toys into their different types.

Toys that are suitable for another life are given to the Salvation Army for them to sell in their stores. Remaining toys that can be recycled under the scheme are, where possible, recycled into their raw materials so they can be used to make new products. For example, suitable toys or parts of toys may be converted into yarn to make carpets and underlay. Some plastic toys or plastic parts may be eligible to be converted into substitutes for aggregate that is used in building projects.

Each year the program collects approximately 130 tonnes of used toys.