Big new Collingwood Football Club commercial launches Saturday on cinema and Channel 10
CB Exclusive – The AFL season has commenced with the reigning premiers Collingwood Football Club set to release one of the biggest commercials in Australian history.
Director Andrew Coyle from Melbourne based production company Scene On took this sixty second visual spectacular and brought together an ensemble of celebrities, players and over 3,500 extras for one big commercial.
Shot over two days, Collingwood’s ‘March to October’ commercial depicts the loyal Collingwood supporters marching side by side to the MCG. The shoot was then broadcasted live over every commercial news station, further enhancing the hype of the commercial.
“Despite the size of the shoot, we wanted to stay faithful to the average supporter,” says Coyle. “The commercial is really a story that starts in the suburbs and builds to something that is amazing. We have celebrities and players mixed in with the crowd; you have to watch it several times to even start to pick out all the faces hidden in with the supporters”.
The response to the commercial has been overwhelming, and is set to begin screening nationally on television (Channel 10 at 7.30pm) and in cinemas on Saturday. The release is a big moment for the supporters who waited for hours to be involved. Working closely with Mick Russell from agency Spike Creative, Coyle took the opportunity to direct something unique.
“This is where Australian advertising needs to be. Not only does the commercial look amazing, it directly involves thousands of the people that Collingwood are targeting,” explains Coyle. “We had well over 3500 people taking part. Straight away, that means that there will be thousands of people spreading the commercial virally to their family and friends, watching and re-watching to pick out familiar faces. This is integrated marketing at its finest”.
To view the commercial, visit the Scene On website after 7.30pm on Saturday.
12 Comments
Prefer In a League of its own.
In a League of its Own? Nah, Tom Hanks was much better in BIG
2.47, how do you know dickhead? You seen the spot? I got a right mind to smash my Jack & Coke bottle on your bonce and skullfuck your dog. In fact I might just do that anyway.
Whoa!!… Spoken like a true Collingwood supporter.
(or nervous director)
Very concerning.
Utter shit
that is really bad.
I can definitely see why Collingwood supporters would love this! For the rest of the country, it’s just another reason to hate the team though.
Much better than most of the membership campaigns I’ve seen. It’s nice to see someone has put some thought into it rather than just having gratuitous shots of the players.
My brother and his kids were involved in this, he’s already sent it to everyone he knows. They sure know how to keep their fans happy.
Is that Paul Licuria in the background pasting up the signs?
@Muzza- I know, my family are big Collingwood supporters and they were so excited to be able to send the ad on to everyone they know. I’ve received it four times already this morning.
Another couple of million on the budget (to pay for a few thousand extras, rather than the handful supplemented by SGI), and you’d have yourself an almost average ad.
But as it is….