BIC introduces Aussies to the EasyRinse Razor in new ‘Before and After’ campaign via The Reactor
BIC is excited to introduce the EasyRinse Razor, an innovative new product designed to offer a faster, smoother, and cleaner shave with advanced anti-clog technology. In collaboration with BIC, creative agency The Reactor has launched a compelling campaign to showcase the razor’s superior performance, emphasising its ability to glide through hair effortlessly and deliver a hassle-free shaving experience.
The campaign features a striking “Before” and “After” visual, clearly demonstrating how the EasyRinse effortlessly handles hair without clogging, providing users with a smooth, clean shave every time. This visual contrast highlights the product’s key advantages of speed and convenience, showcasing the razor as the smart choice for those seeking an efficient and enjoyable shaving experience.
“Working with BIC to launch the EasyRinse razor has been an exciting opportunity to highlight the brand’s commitment to innovation,” said Nick Brown, Creative Director, The Reactor. “The advanced anti-clog technology is a game-changer, and the campaign really emphasizes how switching to BIC can make shaving easier, quicker, and more enjoyable, without compromising on quality. We wanted to show consumers that this is not just a razor, but a smarter, more convenient solution for their daily routine.”
Building on the successful “Switch to BIC” theme, the campaign positions EasyRinse as the go-to razor for anyone looking for a reliable, affordable, and efficient shaving solution. It reinforces BIC’s promise to enhance the shaving experience, making it both quicker and more enjoyable for users at every step.
The BIC EasyRinse razor is now available for purchase, offering a premium shaving experience at an accessible price.
Creative Agency: The Reactor
Executive Creative Director: Nick Brown
Copywriter: Angus Smallwood
Art Director: Nathan Tigue
Strategy Director: Angus Smallwood
Production: Chocolate Studios
Retoucher: Richard Dion Wilson
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