Beyond Blue recognises digital agency Luminary as a supporting partner

Digital agency Luminary has been officially named by Beyond Blue as one of its supporting partners, joining some of Australia’s top businesses. Luminary’s supporting partner status has been bestowed by Beyond Blue in recognition of the agency’s extensive support, including the provision of discounts, pro-bono and in-kind support.

Beyond Blue’s new website, launched in 2024, was built by Luminary and Sitecore on the Sitecore XM Cloud platform. Luminary will continue to work with Beyond Blue on leveraging digital solutions to improve the design and adoption of mental health information, support and advice across the Australian community.

Says Luminary’s CEO Marty Drill: “As a purpose-driven organisation we believe in Beyond Blue’s mission and are proud to be working with one of Australia’s most well-known, trusted and visited mental health organisations.

“Over the past few years, we’ve had the privilege of supporting Beyond Blue’s digital transformation efforts, through offering financial support and providing strategic guidance on how to use technology effectively.

“We are honoured to be recognised as a supporting partner of Beyond Blue and we look forward to further collaborating with them to achieve better mental health outcomes in the broader community,” said Drill. “Digital has the potential to make life easier, but it also brings challenges. We see this partnership as an opportunity to show that technology can also be a force for good.”

Drill said the partnership was in line with Luminary’s guiding mission, which is to ‘make digital bright, and the human experience brighter’: “We see it as our responsibility to make the human experience brighter by using the tools at our disposal to provide better access to mental health support.”

Beyond Blue CEO Georgie Harman thanked Luminary for their generous support and looks forward to working with them in the future: “This partnership will help us continue to improve our digital supports, making it easier for people to access the right information and support at the right time, in a way that best suits them.

“Almost half of the population will experience a mental health condition at some point in their life. Beyond Blue’s website is often the first port of call for someone trying to navigate a mental health issue. Our partnership with Luminary has been crucial to ensuring we continue to be a safe and reliable place for people to access support, advice and information.

“We know that the earlier people get support, the sooner they can get back on track. With Luminary we’re making it easier for people to feel better earlier, get well and stay well.”

Mental wellbeing is a strong focus within Luminary, with team members having access to an on-staff coach to support them in their personal and professional development, a policy of ‘no-questions-asked’ sick leave, mental health and mindfulness training, regular events to keep people connected, and an Employee Assistance Program (EAP) that is available to team members and their families.

Since 2021, Luminary has also been a certified B Corp, solidifying the agency’s commitment to balancing profit with the needs of people and the planet.

For the past two years, Luminary’s Melbourne team has taken part in Beyond Blue’s 2XU Wellness Run and will this year take on the Coastrek team hiking challenge to raise funds for Beyond Blue. The agency also plans to roll out a number of mental health initiatives throughout the year under the banner of ‘Brighter Days’.

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