Bevilles reimagines boldness with hyper-personalised OOH billboard giveaway
Australian jewellery and watch retailer Bevilles’ personalised billboard giveaway has reached an exciting finale, with two standout women selected to have their stories splashed across major metro locations in Sydney and Melbourne.
Originally conceived as a community reward, the initiative was later opened everyone, with Bevilles aiming to recognise individuals who demonstrate confidence, creativity, and self-expression. This year, the judging panel selected two winners, recognising the strength and impact of their entries.
Sydney Winner: Melissa
Billboard Location: Central Station, Sydney
Melissa, 36, works in finance and balances a busy professional life with a dynamic family and social schedule. Her entry stood out for its authenticity and personality, and her billboard at Central Station reflects her character and energy.
Melbourne Winner: Ash
Billboard Location: Mount Alexander Road, Ascot Vale
Ashleigh is the founder of Hype Girl Social Club, a growing community for women in their 20s and 30s focused on friendship, confidence, and connection. Her work includes running social and fitness events designed to foster meaningful engagement. Her billboard serves as an invitation to women in Melbourne to connect, participate, and engage with their community.
Both billboards will be displayed for 24 hours on 13 December, offering Sydney and Melbourne residents the chance to see these two individuals recognised for their initiative and creativity. The campaign highlights Bevilles’ commitment to celebrating individuality and sharing authentic stories, whether through community involvement or personal achievement.
The Bevilles OOH displays will go live on 13 December across Sydney and Melbourne.
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