Bet he’s had his Weetabix
November 3 2009, 4:19 pm | | 20 Comments
Ad punters will enjoy this one, and just in time for the Melbourne Cup: The Mill has collaborated with WCRS London and director Ringan Ledwidgeon Weetabix’s new spot ‘Steeplechase’, which premieres during the XFactor on ITV1 in the UK this Saturday.
20 Comments
Love it.
Being a creative in London, I can tell you this is by far the best spot over here on TV / Web at the moment. Absolutely cracking!
That’s shit.
It’s the director that has made that spot great.
An ad using the steeplechase, shouldn’t it be for dog meat instead?
Too soon?
Didn’t they recently ban steeplechase in Victoria due to the number of horses that had to be destroyed as a result of falls? Nice timing…know wot eye mea’.
Will the last pom in advertising in the UK leaving to come to Australia please turn out the light!
Dear 11:29
You’re shit!
9.24
That’s his job you twat.
Wow. Well the convict have Carlton Dry Dreams, and this is the best spot in London at the moment.
Think I’ll be staying in the land where people don’t call each other twat’s.
Cunts.
Hey 1:03, how about in English next time champ.
Hey 3:02.
When you stop using words like ‘arvo,’ ‘derro’ and ‘bottlo’ maybe we’ll start taking your amusing ‘take’ on our language a little more seriously.
3:02 Why? English is dead, just like the empire.
We’ll all be speaking American soon, in fact, it might just be all but happening.
You’re comparing Dry Dreams to this? You need a Bex and a good like down, sport.
For all the non-English ‘gits’ on here, can someone please explain what exactly a ‘Bex and a good like down, sport’ is?
The expression ‘A cup of tea, a Bex etc’ seems to have gained currency through much of Australia in the post WW2 period when aspirin became readily available. It was often used in the pejorative and abbreviated form ‘go and take a Bex’ to indicate to an over enthusiast person that they should take a more relaxed attitude to the subject being discussed, or to soothe a frazzled housewife. As such it had currency until very recently in bar room discussions, particularly where one person became animated in expressing a point of view that was contrary to the general view point of the group.
So, basically, in today speak, the equivalent would be “Take a chill pill bitch”.
Before the advent of soluble asprin pills, Bex was an analgesic powder packaged in a paper sleeve. Actually the expression was ‘Have a cup of tea, a Bex and a good lie down.’
And this, my English friends is a brilliant spot in both concept and execution. ‘Dry Dreams’ is a good, serviceable thought and well-branded campaign, but for mine this Weetabix spot wins by a long half head.
Love, An Australian who served his time in London.
“Yeah, hi, is that Michael Gambon? We’d like you to be the voice of a horse in a Weetabix commercial. It’s a sympathetic character who urges the hero of the story on to great deeds. So, yeah, it’s kind of like Dumbledore on four legs. Waddaya say?”
Well done on creating a really fresh, unique strategy and then executing it in an entirely unexpected way.
You should also buy the director a beer, looks like he did a lot of the hard work on this spot.
This campaign’s been running longer than the internet.
Bit of respect.
Pre 1957?
Massive respect. It does show tho.