Bestads Six of the Best Reviewed by Rikesh Lal, Executive CD, Camp + King, San Francisco

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Rikesh Lal, executive creative director and partner at Camp + King, San Francisco.

BEST TV
Winner: Pet Refuge ‘The Escape‘. This one really got me in the feels. This ad puts a visceral spotlight on those that fall through the shelter cracks because of pet ownership. The quick cuts that take through this woman’s (and her pets’) cyclical, almost unending pleas for help really give you a vivid picture of their struggle. It’s nice to know there are folks out there doing this amazing work. READ ON…