Bestads Six of the Best Reviewed by Frank Cartagena, CCO, the community, New York

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Frank Cartagena, chief creative officer at the community, New York.

BEST TV
Winner: Ladder ‘Crocodile‘. “Life insurance so good, they’re gonna want you dead” is an impossible tagline to get approved by an insurance company. This is a campaign with limitless executions and I hope they keep pushing. Separately, I enjoyed the humor in the film category overall.

Runner up: Bonds ‘Total Package Undies‘. In the movie The Big Short, Adam McKay used metaphors to explain complex mortgage investments. Bonds uses metaphors to explain men’s underwear. I understand both topics more now. READ ON…