Bestads Six of the Best Reviewed by Frances Cooke, Creative Director, VMLY&R London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Frances Cooke, creative director at VMLY&R London.

BEST TV
Winner: Macpac ‘This is a bit precarious‘. This one made me smile! An extremely simple idea, based on a hilariously awkward situation – a bit like a classic Monty Python sketch. A fresh take on the classic ‘tough fabric’ tropes. A lovely way to sell some relatively boring product benefits (sorry MacPac!). Cleverly filmed and en-pointe comic timing and performance. A hard thing to get right, but when it is, it’s a thing of beauty! READ ON…