Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judges are Carlos Alija and Laura Sampedro, executive creative directors at MullenLowe, Los Angeles.
Winner: International Paralympic Committee / International Disability Alliance ‘We The 15‘. Ten years after the launch of glorifying work like “Meet the Superhumans,” some might think there’s something truly rare about being disabled, perhaps missing the point that it’s actually something pretty common: affecting 15% of the world’s population. Some great moments of self-deprecating humanity and great editing manage to pull off a charming film that, in the wrong hands, could have been too cheesy and obvious. READ ON…