Bestads Six of the Best Reviewed by Brendan Hoffmann, ECD, Joe Public Cape Town

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Brendan Hoffmann, executive creative director at Joe Public Cape Town.

BEST TV
Winner: Magnum ‘Not Available In The Metaverse‘. Yes! This piece of work from LOLA MullenLowe and director Martin Werner is an exquisitely told story of the journey of an avatar, who puts on a VR headset to escape to the real world, culminating in her failed attempts to eat a Magnum ice cream. The end line ‘Not available in the Metaverse’ closes the story, showing there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world. The cinematography and CG work are both beautiful and subtle, giving the story a wonderfully eery, real life feel. A great piece of work for these current times where we’re all grappling with what is real and what isn’t. READ ON…