Bestads Six of the Best Reviewed by Adam Bodfish, Executive Creative Director, McCann Birmingham

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Adam Bodfish, executive creative director, McCann Worldgroup, UK.

BEST TV
Winner: Toyota Australia ‘Hilux in the Middle‘. Ahh, the lost art of storytelling. It’s played a major role in meaningful human interaction since the beginning of time. And in this spot we have a classic story arc. The scene is set. An incited incident occurs. There are obstacles to overcome (literally in this instance). And a kinda climax that leads to an emotive ending that makes the brand more relatable and trustworthy. Textbook. Continue reading on Bestadsontv.com..