Bestads Best TV of the Week: Frazzled’s ‘Small Talk’ via Revolt London
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or team. This week’s Best TV ad is mental health charity Frazzled’s ‘Small Talk’ via Revolt, London.
The spot was selected as the winner in TV by this week’s guest judge Fee Millist, Creative Director at Anomaly, New York.
Says Millist: “What fun. Diabolically relatable. Script writing and casting are spot on, painfully so.”
A new identity and the first campaign for mental health charity Frazzled. 69% of Brits make small talk every day, yet 45% never open up about their feelings. So Frazzled parodied formulaic, meaningless chats with a film where characters speak generic descriptions of dialogue. This first-of-its-kind style was a hit on social, getting 145,000 organic views, shared by many celebrities and driving a 61% increase in sign-ups.
Check out this week’s Bestads review here.
Want to see your work featured? Enter the weekly Bestads judging for a chance to have your work showcased in front of an international audience of advertising professionals. It’s free to upload ads and campaigns – and all ad formats are welcome. Submit your latest work here.