Bestads Best TV/Film of the Week: D&AD’s ‘Is Creativity Dead or Alive?’ via Uncommon, London
Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best TV/film is D&AD’s ‘Is Creativity Dead or Alive?’ via Uncommon, London.
The film was chosen by this week’s guest judge Jack Nunn, Creative Partner at DDB Sydney.
Says Nunn: “The irony of writing this instead of Doing isn’t lost on me. Nevertheless. Style and substance in equal measures here. Lovely craft.
“Interesting how we focus so much on getting people to lean in from the opening shot, but this had me leaning in from the opening sound. Top use of ominous Shutter Island-meets-Jaws cello. A timely and important message, perfect for this ad’s target audience. Kudos to the editor too – some nice touches that watered it up, not down.”
D&AD, the global non-profit championing excellence in design and commercial creativity launched a bold new brand manifesto and movement to reignite the act of making as it kicks off its 2026 Awards programme. The new brand campaign and manifesto is a deliberate provocation to an industry at risk of overthinking itself: creativity isn’t being stolen by technology, it’s being left undone. We’re scrolling instead of doing. The threat isn’t a lack of ideas, but a lack of action. The brand manifesto marks the start of a new era for D&AD, one that places action and experimentation back at the heart of commercial creativity. To bring this new era to life, D&AD has partnered with Uncommon to launch a global brand campaign, inspired by the manifesto, spanning its Awards, Learn and Talent programmes. Visually bold and unapologetically direct, the campaign poses one question: Is creativity dead or alive? and invites creatives everywhere to respond.
Click here to read Jack’s Bestads review.
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