Bestads Best of the Week with Kaleeta McDade, Global Chief Experience Design Officer, VML

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Kaleeta McDade, Global Chief Experience Design Officer at VML.

BEST TV
Winner: Twix ‘Harmoniser‘. This commercial is pure magic – the kind of offbeat, duet that makes you stop mid-scroll and grin like it’s 1984 all over again. A copywriter gained their wings on this one, a perfect mix of sass and soul feels like the comeback we didn’t know we needed. It’s playful, it’s punchy, and it doesn’t take itself too seriously – which is exactly why it is one of the best ads this week. Absolute gold. It’s part parody, part love letter to the sitcom era with impeccable comedic timing. Twix Harmoniser is bringing back duets, who knows maybe we could make news more bearable, you say tariffs, I say “tarrrr—iiiifffs (in perfect harmony).” Continue reading on Bestadsontv.com…