Bestads Best of the Week Reviewed by Theo Gibson, Executive Creative Director, JOAN, New York
August 7 2025, 1:30 pm | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Theo Gibson, Executive Creative Director at JOAN, New York.
BEST TV
Winner: Deutsche Telekom ‘Can’t Catch Me‘. A PSA done with taste, avoiding the typical industry techniques used to teach people the problems they ignore. The action gets weirder in the best way and turns into a great watch that leads to a microsite that’s actually fun to dig into. Telekom’s Own Your World nails the digital identity meltdown with stellar visual direction and captures the world of lo-fi perfectly.