Bestads Best of the Week Reviewed by Shruthi Subramaniam, Executive CD, BBDO India
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Shruthi Subramaniam, Executive Creative Director at BBDO India.
BEST TV
Winner: Forest Road ‘Just A Normal Beer‘. Can I begin a sentence with LOL? Ok, I am. LOL! Everything about this ad is hilarious. From Wazaaaa to Beer-Kakee to Bosh – you can see how much fun the creators have had. The pop culture references, the witty dialogues, and the perfectly thought-out cast – they all come together, landing like a well-delivered joke. The ad is entertaining and fun, yet making it very clear that POSH Lager isn’t just for posh people. (I wonder if Posh Spice was ever considered).
Runner-up: Picklebet ‘Get Your Pickle On‘. I’ve been watching this ad over and over just to catch every glitched out move and eccentric expression. The choreography is wild. The energy is infectious – almost reminds me of the Kenzo ad with Margaret Qualley. But this Picklebet one, is on steroids. I guess this is one of those ads that doesn’t have to make sense, it just makes you happy. And it made me dance.