Bestads Best of the Week Reviewed by Pathida Akkarajindanon, ECD, Wolf BKK, Bangkok

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Pathida (Jern) Akkarajindanon, Executive Creative Director, Wolf BKK.

BEST TV
Winner: Tesco Clubcard ‘30 Years‘. This film is a delightful and entertaining way to celebrate 30 years of the Tesco Clubcard. Rather than focusing solely on a linear narrative, this film taps into a common insight of ‘can’t be bothered’ to enroll in such loyalty programs, which effectively builds up to showcasing the brand’s unwavering dedication to rewarding customers throughout the years. The appeal of the film’s nostalgic elements, despite being rooted in UK popular culture, I, as a Thai viewer, found surprisingly relatable, which added another layer of enjoyment to this piece. Continue reading on Bestadsontv.com…

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