Bestads Best of the Week Reviewed by Neil Walker-Wells, CCO, not so secret, Toronto
September 2 2025, 12:51 pm | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Neil Walker-Wells, Chief Creative Officer at not so secret in Toronto.
BEST TV
Winner: Apple ‘No Frame Missed‘. We’re used to Apple demonstrating the benefit or utility of a single feature with exceptional creativity, and traditionally that’s been with a very contemporary, arty, energetic or humorous tone and execution. This piece is distinctly different, and I honestly didn’t think I’d see them take such an emotional, issue-based approach to showing off their camera stabilisation. It’s a compelling foray into an emotional space for their shot on iPhone production approach. We’re all talking about humanity in advertising at the moment, well here you go.