Bestads Best of the Week Reviewed by Marcella Coad, VP, Group Creative Director, Innocean USA
June 11 2025, 5:40 am | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Marcella Coad, VP, Group Creative Director at Innocean USA.
BEST TV
Winner: Lipton Ice Tea Benelux ‘Ice Tea Insurance‘. I love this because of the bigger idea over the TV execution specifically. The “tea insurance” for non-Lipton (“fake ass tea”) is a fun idea that feels ownable. And having Ice-T to announce it feels like a wonderful collaboration – also a somewhat surprising spokesman for the Belgium market. It has a fun tone and really leans into Ice-T’s personality in an authentic way.